Traditional crafts – especially the art of tapestry-making – experienced a revival during the reign of French king Henry IV, who actively promoted them to counter the flood of imported goods manufactured in the Netherlands. The Manufacture des Gobelins, in particular, produced many superb woven tapestries that served as wall hangings. But the king also had a fondness for fine carpets, which prompted him to found a carpet manufactory in 1604. Initially it operated in the Louvre, but in 1615 it moved into the former soap factory – the Hospice de Savonnerie – from which the famed carpets made there derive their name. Pierre Dupont, who ran the manufactory at the Galeries du Louvre, had returned to France from the Levant (the Eastern Mediterranean region) at the beginning of the 17th century. The early carpets featured Persian motifs betraying this influence, but the patterns evolved rapidly and became more "French", with densely-massed flowers in bouquets or leafy rinceaux against deep blue, black or deep brown grounds framed by multiple borders that provided an almost sculptural effect. The prestigious Savonnerie attained its zenith between 1650 and 1685. Its products were not only immensely prized in France, even the court manufactory of Hereke (Turkey) took over designs and colouring from the Savonnerie. Carpets in the Savonnerie style were produced in England as well, in particular at Axminster, a small town in Devon, where Thomas Whitty established a manufactory in 1755.